Driving Measurable Growth
Key to any successful growth strategy is a company’s ability to drive revenue and margin in a controlled, cost-effective manner. This is accomplished through carefully planned and executed sales and marketing initiatives.
Because results of these efforts are largely quantifiable, determining what works best for your business becomes quickly apparent -- provided you establish measurable sales goals and objectives to frame your initiatives. At PVG, we can help you set the objectives, define the strategies and create an action plan to achieve your goals. Perhaps most importantly, we can work with you in the execution of those plans to ensure ongoing success for your business.
Sales Models that Set You Up for Success
We develop customized strategic and tactical sales models designed to meet the needs of your company. And while sales models vary with every client, they share the following characteristics critical to success:
Scalable – readily scale to accommodate a company’s growth
Repeatable – easily duplicate success from one rep to the next
Measurable – establish metrics to drive goals and efficiently manage the sales team
Predictable – projecting and achieving annual targets becomes easier with scalable, repeatable and measurable models
Proven Product Line
In addition to model development, PVG offers proven “sales products” that address and resolve some of the most common and critical issues facing sales teams today:
Sales Behavioral Assessments
Issue: How do we know who to hire? Once hired, how do we manage each rep most effectively?
Solution: Gain key insights into your reps’ behaviors and motivations with a detailed 7-page assessment for each employee including:
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A set of 5 “critical sales success qualities” and the target scores specifically set for your company which determine job match for each rep or prospective rep
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Scores achieved for each of the 5 areas, along with detailed comments interpreting those scores
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An overall job match score for each respondent
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A written assessment for each of 7 critical sales behaviors typically considered important in most selling situations
Ideal for: Businesses of any size, from a single rep to companies with large sales teams.
InSourcing™
Issue: How do we increase our sales pipeline? How do we get our best reps to spend more time selling and less time trying to simply generate leads?
Solution: Maximize your pipeline and drive revenue with this new and highly effective lead generation solution. PVG’s InSourcingTM methodology creates turnkey Business Development Centers (BDCs) within your organization by leveraging your existing infrastructure (PCs, phones, desks, etc.) while outsourcing the following to us:
Ideal for: Businesses requiring a BDC for as little as three months with as few as one person to as long as several years with a complete sales team.
Macro Predictor™
Issue: How do we increase the number of successful new sales hires?
Solution: Use this powerful, comprehensive tool to help facilitate critical hiring decisions. Macro PredictorTM goes beyond typical personality, behavioral and skills assessments to determine if prospective reps are suitable for your organization. This in-depth, multi-dimensional analysis, co-designed by a PsyD expert in the field of pre-hire evaluation, analyzes literally hundreds or thousands of data points to help you make these important decisions.
Ideal for: Large companies with 100 or more sales reps.
In the Loop™ Newsletter
Issue: How do we keep our field reps informed, connected and motivated?
Solution: These customized newsletters help alleviate one of the most common refrains heard from field reps today: “I feel so out of the loop!” Feeling “out of the loop” is symptomatic of a serious problem and it can impact your overall sales effectiveness by creating low morale and high attrition rates. These newsletters, designed to inform, train and motivate your field reps, contain not only pertinent company information (as defined by you) and important sales statistics, but also relevant competitive data and expert articles on sales and selling.
Ideal for: Mid-size and large companies with field-based sales reps.
Marketing Services
In addition to supporting Sales, Marketing plays a key role in driving your business forward. At PVG, we can help you establish your marketing strategy, as well as execute against key marketing initiatives including:
Marketing Strategy & Due Diligence
Marketing Plan
Competitive Overview
Customer/Client Analysis
Internal Audit
Branding & Identity
Positioning
Messaging
Logo & Tagline Development
Collateral Materials
Copywriting
Graphic Design
Direct/Email Marketing
Newsletters (HTML & Print)
Mailers
Contact Strategy Development