« Read all Internet New Media
Situation
This privately held media and entertainment technology provider has products that are found in a wide range of hotels and resorts. Focused on the delivery of in-room entertainment and communication content, they offer Video on Demand, cable TV, in-room computing and related media content. This client hired PVG to provide strategic services on the development of new sales channels, partnerships and related corporate services.
Solution
PVG helped deliver a new consumer interface for the base platform specific to the vacation ownership vertical. This platform allows resorts and hotels to communicate on a one-to-one basis with guests in their rooms, allowing the management and marketing staff to deliver unique messages and offers to their guests.
Impact
By creating this platform, this client has penetrated a new channel that offers significant revenue potential. In addition, the integration of new media strategies and content providers into this channel provides them with a sustained and defensible position in one of the fastest growing sectors in the hospitality industry.