Understanding & Quantifying Your Options
Penn Valley Group provides resort and vacation ownership developers with business growth strategies focusing on a variety of business building initiatives. These include strategic alliances, asset utilization to include use plans and property strategies, acquisitions, property conversions, and branding. We provide a fresh approach to cost effective, entrepreneurially focused resort consulting by focusing on the details needed to drive a project to success. Penn Valley delivers an individual approach to developers regardless of project size.
Opinions and advisory services:
- Feasibility or assessment studies
- Financial projections
- Conceptual marketing plans
- Use plans
- Joint Ventures
- Capital planning to include debt and equity strategies
- Owner representation or project management
- Branding and creative development
When contemplating investment or development, you may welcome the opportunity to discuss your plans at an early stage to benefit from the extensive experience we have in this arena. Whether it is a pre-acquisition review of a new project or a second look at an existing one, our services may be the most valuable component of your investment plan. Penn Valley can help you to understand and quantify the options available to you.
Feasibility and assessment studies: Feasibility and assessment studies are a business plan blueprint that will enable you to understand the various nuances and issues associated with a project. The plan is designed with pre-defined limits around the development objectives and as the economics of the project evolve with increasing knowledge and information, the plan can be refined to reflect these changes. This approach allows a budget flexibility to adjust within the defined investment parameters. While these studies bring in progressively detailed development and construction costs, financing charges and sales values as they become known, it is always from the focus that the final development plan has to work within the same budget limits defined by the original concept.
Financial projections: Once the conclusions of the feasibility studies are reviewed, the next step in the formulation of the final business plan is the important aspect of constructing financial projections through the creation of budgets, pricing scenarios, cash flows, and the creation of pro forma financial statements. The final projections will be designed to determine the sensitivities, overall financial risks and revenue potential of the project.
Use Plans: Included in the financial projections and overall business plan will be the review of a variety of asset strategies that will be designed to support the project. The use plan – whether it is for fractional sales or vacation ownership – is one of the most pivotal decisions a developer must make.
Conceptual marketing plans: The business plan will also consider the critical aspect of marketing your development so that every marketing dollar expended will reach the appropriate target market. In addition to defining the target audience, a marketing communications plan will be developed consistent with the tone and objectives of the resort. If financing is a consideration, a well supported marketing plan is essential to the institutional investor. As an adjunct, if desired, Penn Valley will guide in the creation and the appointment of your marketing and sales team.
Branding and Creative: The identity of a project is one of the most critical aspects of effectively reaching and penetrating the target market. The look, feel, tone and message of a resort can build the consumer excitement needed in order to properly achieve the potential of the project. Penn Valley Group has the proven experience in all aspects of the development of a marketing communications strategy to include PR, promotions, lead generation via direct consumer response tactics, media planning, and on-site marketing. Whether for a small project or a major resort, we offer effective and efficient marketing solutions for every type of project.
Joint Venture and Capital Planning: Developers often contemplate the opportunity associated with developing their project with a wide variety of hospitality brands as well as financial partners. Penn Valley Group provides assistance in the identification and acquisition of strategic partners that will reduce the risk associated with your development project while increasing the prospects for a successful outcome.